About Us

RUTRUE was founded off the idea that the trappings we find ourselves in everyday should be reflective of the sacredness of place.  That each moment in time, each building or tree we pass, and each trapping we attach to ourselves has some sacred value.  Not only that but the style is on point and the imagery is emotional for the human adorning themselves.

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In other words, slow down, enjoy the place you are in the world, appreciate the way things are.

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This brand was founded by Doug Thomas, and the artist and expeditionary individuals who constantly inspire us to live our lives to the fullest.  Doug decided long ago, that it is quality, not quantity, will lead to a rich enjoyment of the products and the lifestyle they represent.